Living in Peace and Wisdom on our Planet

  My Profile  Log In   Register Free Now   
Living in Peace and Wisdom on our Planet Planet Thoughts Advanced       Click to see one of our videos, chosen at random from the database, along with its PlanetThought
 Try a video
Home   About   Books&Media   Resources   Contact  
   News   Quote   Review   Story   Tip   All   Blogs   News   Quotes   Reviews   Stories   Tips
Get Email or Web Quotes
or use our RSS feeds:
New Feed:  Fossil Fuel
 Full  Blog  News
Read & Comment:
A Solar Community In Isr...
'Let's You And Him Fight...
Paul Krugman's Errors An...
Why Climate Change Is An...




Most recent comments:
From Farm To Fork
A Simple List: Things We...
Can the affluent rest at...

Actions:
Bookmark the site
Contribute $
Easy link from your site
Visit Second Life
Visit SU Blog





News item: Revealed: the environmental impact of Google searches

    Email a Friend     See Related

5 comments, last: May-10-2009   Add a comment   Contributor:  TheTeam (Jan-12-2009)    Play a Video
Optimism: 2 Categories: Economic/Financial, Global Warming, Pollution

Physicist Alex Wissner-Gross says that performing two Google searches uses up as much energy as boiling the kettle for a cup of tea

Performing two Google searches from a desktop computer can generate about the same amount of carbon dioxide as boiling a kettle for a cup of tea, according to new research.

While millions of people tap into Google without considering the environment, a typical search generates about 7g of CO2 Boiling a kettle generates about 15g. "Google operates huge data centres around the world that consume a great deal of power," said Alex Wissner-Gross, a Harvard University physicist whose research on the environmental impact of computing is due out soon. "A Google search has a definite environmental impact."

Google is secretive about its energy consumption and carbon footprint. It also refuses to divulge the locations of its data centres. However, with more than 200m internet searches estimated globally daily, the electricity consumption and greenhouse gas emissions caused by computers and the internet is provoking concern. A recent report by Gartner, the industry analysts, said the global IT industry generated as much greenhouse gas as the world's airlines - about 2% of global CO2 emissions. "Data centres are among the most energy-intensive facilities imaginable," said Evan Mills, a scientist at the Lawrence Berkeley National Laboratory in California. Banks of servers storing billions of web pages require power.

Though Google says it is in the forefront of green computing, its search engine generates high levels of CO2 because of the way it operates. When you type in a Google search for, say, "energy saving tips", your request doesn't go to just one server. It goes to several competing against each other.

It may even be sent to servers thousands of miles apart. Google's infrastructure sends you data from whichever produces the answer fastest. The system minimises delays but raises energy consumption. Google has servers in the US, Europe, Japan and China.

Wissner-Gross has submitted his research for publication by the US Institute of Electrical and Electronics Engineers and has also set up a website www.CO2stats.com. "Google are very efficient but their primary concern is to make searches fast and that means they have a lot of extra capacity that burns energy," he said.

Google said: "We are among the most efficient of all internet search providers."

Wissner-Gross has also calculated the CO2 emissions caused by individual use of the internet. His research indicates that viewing a simple web page generates about 0.02g of CO2 per second. This rises tenfold to about 0.2g of CO2 a second when viewing a website with complex images, animations or videos.

A separate estimate from John Buckley, managing director of carbonfootprint.com, a British environmental consultancy, puts the CO2 emissions of a Google search at between 1g and 10g, depending on whether you have to start your PC or not. Simply running a PC generates between 40g and 80g per hour, he says. of CO2 Chris Goodall, author of Ten Technologies to Save the Planet, estimates the carbon emissions of a Google search at 7g to 10g (assuming 15 minutes' computer use).

Nicholas Carr, author of The Big Switch, Rewiring the World, has calculated that maintaining a character (known as an avatar) in the Second Life virtual reality game, requires 1,752 kilowatt hours of electricity per year. That is almost as much used by the average Brazilian.

"It's not an unreasonable comparison," said Liam Newcombe, an expert on data centres at the British Computer Society. "It tells us how much energy westerners use on entertainment versus the energy poverty in some countries."

Though energy consumption by computers is growing - and the rate of growth is increasing - Newcombe argues that what matters most is the type of usage.

If your internet use is in place of more energy-intensive activities, such as driving your car to the shops, that's good. But if it is adding activities and energy consumption that would not otherwise happen, that may pose problems.

Newcombe cites Second Life and Twitter, a rapidly growing website whose 3m users post millions of messages a month. Last week Stephen Fry, the TV presenter, was posting "tweets" from New Zealand, imparting such vital information as "Arrived in Queenstown. Hurrah. Full of bungy jumping and 'activewear' shops", and "Honestly. NZ weather makes UK look stable and clement".

Jonathan Ross was Twittering even more, with posts such as "Am going to muck out the pigs. It will be cold, but I'm not the type to go on about it" and "Am now back indoors and have put on fleecy tracksuit and two pairs of socks". Ross also made various "tweets" trying to ascertain whether Jeremy Clarkson was a Twitter user or not. Yesterday the Top Gear presenter cleared up the matter, saying: "I am not a twit. And Jonathan Ross is."

Such internet phenomena are not simply fun and hot air, Newcombe warns: the boom in such services has a carbon cost.

See original news item: TimesOnline, Jan-11-2009  
Related PlanetThoughts.org reading:
  Modern Ocean Acidification Is Outpacing Ancient ... (Jul-5-2014)
  Melting Arctic Ice Is Releasing Massive Amounts ... (Dec-22-2011)
  Happy 35th Birthday, Global Warming! (Aug-27-2010)
  10 Human Fingerprints On Climate Change (Aug-19-2010)
  Sulfur Cap-And-Trade Lessons Learned: Success As... (Dec-13-2009)
  Not In Our Interest (Dec-8-2009)
  Fossil Fuel CO2 Emissions Up by 29 Percent Since... (Nov-23-2009)
  Livestock and Climate Change (Nov-17-2009)
  What goes around, comes around? (Aug-17-2009)
  Coral Reefs Exposed To Imminent Destruction From... (Jul-20-2009)

Click one tag to see readings related specifically to that tag; click "Tags" to see all related readings
  
^ top
Add a comment    
  Follow the comments made here? 
  (Please log in or register free to follow comments)
Comment by:  PT (David Alexander) (May-10-2009)   Web site
I believe Google will be pushed into even further backing of photovoltaic and wind power and alternative fuels (see this summary) so they can continue to operate effectively in the future. With their size and perception as a leader, this could make a major difference in adoption by other companies, and government.
  
Comment by:  Wavehunter (William Coffin) (May-3-2009)   Web site

New information/speculation on Google's data centres has emerged in British newspaper the Guardian. According to this article, a single data centre in Oregon uses as much electricity as Newcastle, a city in north-east England with a population of 270,000.
  
Comment by:  PT (David Alexander) (Jan-15-2009)   Web site

I would not be surprised to learn that Google provides free tea to its employees and the surrounding towns wherever its data centers are located.

Seriously, Google does disagree with that calculation, so as in many things having to do with science and policy, the details of the calculation used are important to have.
  
Comment by:  Wavehunter (William Coffin) (Jan-14-2009)   Web site

Very interesting. It would be nice to think that new technologies may make computing more energy-efficient, but that may be wishful thinking.

I don't know what to do about Google's servers, except spend less time online. There are, however, ways to make your own PC more energy-efficient. Turn off the monitor when away for more than 5 minutes; turn everything off for the night; wire your PC to the internet rather than using a wireless connection; use the newer flat-screen monitors in preference to the old cathode ray tube ones; and turn down the brightness control on your monitor.

And when designing a website, using more black and less white will reduce energy consumption for all users. Something for the designers of this site to consider?! (See www.blackle.com as a lower-energy version of the mainly white Google.)

And, I must confess, I'm as guilty as anyone when it comes to boiling the kettle for a nice cup of tea before searching the Internet for the latest on Jonathan Ross and Stephen Fry.
  
Comment by: City Worker (Jan-12-2009)   

That's pretty interesting. However, I do a lot more Google searches and using light bulbs than I do boiling water. I was wondering much energy Google searches use compared to using light bulbs.

  
^ top 
About contributor Member: TheTeam (PlanetThoughts Team) TheTeam (PlanetThoughts Team)

Member: TheTeam (PlanetThoughts Team) The volunteers of PlanetThoughts.org are happy to give you their best selection of news, opinion, reviews, stories, quotes, tips, and more. We hope you enjoy the reading... and thinking. Thanks!

Love your Planet... Know your Planet.

Visit Green Wave Email Marketing
Email Marketing for You and Your Planet


We won a Gotham Green Award for 2010, on Earth Day! Thank you Gotham Networking for this award.

See the attractive event brochure.

Recommended Sites

  Member of:
GOtham Green networking
Green Collar Economy
New York Academy of Sciences
Shades of Green Network

  PlanetThoughts
     Members/Affiliates *

Approaching the Limits
    to Growth
EcoEarth.Info
Environmental News Network
EESI.org
GreenBiz.com
GreenHomeBuilding.com
Heroin and Cornflakes
NewScientist
ScienceDaily


* Members of PlanetThoughts      
  communities on SU or MBL,      
  and blog article affiliates      

  Other Favorite Blogs
21st Century Citizen
Center for Bio. Diversity
Easy Ways to Go Green
EcoGeek
Good Bags
Opposing Views


Valid my RSS feeds


We Do Follow

ClickBlog.org



  Volunteer      Terms of Use      Privacy Policy  

Copyright © 2024 PlanetThoughts.org. All Rights Reserved.
Except for blog items by David Alexander: Some Rights Reserved.