Against a backdrop of widespread anger with Big Power in the UK, Ecotricity has launched its "Dump The Big Six" rallying call to ditch your badly behaved supplier and make Britain greener.
The Big Six (British Gas, EDF Energy, E.ON, Npower, Scottish & Southern, Scottish Power) have long enjoyed a carbon-fuelled chokehold the UK's energy, supplying 99% of customers. But is their grip crumbling?
Ecotricity founder Dale Vince OBE, the man credited with kick-starting the world's green electricity market, believes now is the moment to topple the grey giants and bring the UK into the renewable energy future.A cute viral video has been produced and it's just been uploaded on You Tube ...and here is the Facebook page created specifically for the campaign.
In support of this years Earth Hour happening the 27th of this week, the WWF (World Wildlife Fund, not wrestling:) has teamed up with Hot Chip and The Viral Factory to release an animation video that's controlled by the light your web camera detects in your room. Don't have a webcam, well, you can also toggle a fake virtual switch to see the difference.
Point is, one hour, this Saturday, spread the word.
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